SMP Introduces Intermotor Genuine Import Parts to the US

SMP brings genuine Intermotor, their trusted international import engine management brand, to the United States. The move is designed help SMP customers address their import needs in this complex and competitive market segment. As this market segment has grown, SMP has adapted to these market needs.

The Intermotor brand of genuine import engine management parts has long been recognized as a leader in the import market abroad. Based in the UK/Europe, Intermotor is a basic manufacturer and renowned supplier to many import programs. Intermotor brand is a professional quality, full line of genuine import parts that meet stringent look, fit, form, and function criteria.

SMP plans a strong support program targeting the counterman, installer and motorist which includes new packaging, in-store merchandising, sales promotions and collateral support material.