SMP Introduces New TechSmart Website and eCatalog

The blueprint to TechSmart’s success is simple: every part the brand puts into its boxes is the result of a conversation with a professional technician. That blueprint is as evident as ever on TechSmart’s redesigned website, TechSmartParts.com.

Each page on the recently launched website is a blueprint, complete with scribbles, schematics, and coffee rings. While the website looks nice, its real power is what lies beneath its hood. The site features an easy-to-use layout that’s optimized for desktops, smartphones, and tablets. Plus, its pages are packed with rich content and handy features, including:

• New eCatalog featuring an overhauled search function and expanded rich content such as videos
• Comprehensive “Products” section with more than 80 categories complete with TechSmart stories and links to full product listings
• Extensive video and on-demand training materials for professional technicians
• Digital resource page with New Parts Guides, Bench Guides, Think TechSmart First flyers, and other informative resources
• eCat Widget that allows you to search eCatalog from the homepage
• Available in English, Spanish, and French

Summing up the launch, Phil Hutchens, SMP’s Vice President of Engine Management Marketing, said, “We’re excited about our new TechSmart website because it provides our customers with meaningful content and added features and benefits like our new eCatalog.”