SMP Unveils New BWD eCatalog

Standard Motor Products has introduced a new and improved BWD^® eCatalog, complete with a redesigned interface and revamped search and filter tools. As the focal point of the company’s newly redesigned BWD website, the eCatalog utilizes responsive architecture and is mobile-optimized so it performs as equally well on desktops as it does on tablets and mobile phones.

Commenting on the convenience of the new eCatalog, Phil Hutchens, Vice President Engine Management Marketing, SMP, said, “We believe we’re providing our customers with the most advanced online catalog tool in the industry. Whether customers are working on a desktop or their mobile device, they can quickly find the information they need.”

BWD’s award-winning eCatalog delivers content in one easy-to-access catalog screen and features an eCat Widget that provides a convenient eCatalog search portal right on the home page. Other notable features of the BWD eCatalog include:

• Multiple search options in one easy-to-use interface
• Extra-fast returns on all searches 
• Keyword and part number search with autofill feature
• Sort keyword search results by best match, brand, alphabetically, POP code and more
• Filter search results by attribute type, value, part type and more
• View searches and results on the history tab
• Add items to a saved list to print out an order for the parts store
• Check your fit utility ensures a correct application fit

BWD offers the finest premium engine management-related products, including computerized engine controls, sensors, switches, ignition wire, and fuel system components for domestic vehicles. Intermotor^® from SMP offers a full line of genuine import engine management and wire products that are unrivaled for their superior quality, original match and comprehensive coverage. For additional information, visit www.BWDBrand.com.