Standard Motor Products Launches New Interactive Buyer’s Guide for Standard

Standard Motor Products, Inc. (SMP) announces the launch of its new Standard^® Interactive Buyer’s Guide, a powerful new tool to search for Standard^® parts. To try out the new Standard^® Interactive Buyer’s Guide, visit www.smpbuyersguide.com/standard.

Consisting of eight interactive, illustrated parts guides, the company’s new tool allows users to search across all Standard^® parts guides at the same time. Search results are highlighted for easy identification, and the part numbers in each index and parts guide link to SMP’s award-winning eCatalog.

Among its many additional features, the program is downloadable so it can be used even if an internet connection is unavailable. Plus, the interface is fully responsive, so users can access it on their desktops, tablets, and smartphones.

Commenting on the launch, Phil Hutchens, Vice President Engine Management Marketing, SMP, stated, “When you add up all of the features, it’s clear that our new Standard Interactive Buyers Guide is a superior alternative to paper guides. With it, our customers now have access to the most powerful eCatalog offering in the industry.”