Campaign TechSmart^® by SMP^® Marketing Wins Big

Standard Motor Products, Inc. received two awards for their recent TechSmart^® marketing campaign.

TechSmart^® won Gold at the 2013 MarCom Awards Competition and also received the Automotive Communications Award for Best Customizable Campaign from the Car Care Council Women’s Board and Automotive Communication Council presented at the 2013 AAPEX show.

At the MarCom Awards Competition, the TechSmart^® campaign won gold in the “2012 Integrated Brand Campaign”. SMP^® collaborated with TFI Envision, Inc. of Norwalk, CT to develop and implement the ‘Are You TechSmart?’ program. The campaign was launched nationally through print, digital and social media.

SMP^® is honored to share this success with marketing colleagues, TFI Envision, Inc. and is especially pleased to receive acknowledgment of this work from both inside and outside of the automotive industry.

TechSmart^® offers a unique line of products developed specifically to deliver innovative solutions for today’s technicians in the automotive aftermarket industry.