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SMP Introduces New Standard® eCatalog

SMP Introduces New Standard<sup>®</sup> eCatalog

Standard Motor Products has launched its new and completely redesigned Standard® eCatalog.  Built with responsive architecture in an all-new interface, the new eCat provides an optimal user experience on a desktop, tablet, or mobile phone. 

As part of the newly revamped Standard® brand website, the eCatalog delivers an engaging user experience with a new easy-to-use interface and extra-fast delivery of all search results. 

Speaking about this exciting new online tool Phil Hutchens, Vice President Engine Management Marketing, SMP noted, “Our new eCatalog is designed to make our customers’ jobs easier so they can more quickly find the information they are looking for.”

New features of the Standard® eCatalog include:

  • Multiple search options
  • Extra-fast returns on all searches
  • All results and expanded rich content delivered in one easy-to-read screen
    • Multiple-view images
    • Installation Instructions
    • Installation and Product Videos
    • Product Features and Benefits
    • Live-link Related Parts
    • Part Specifications
    • Buyers Guide
  • Keyword and part number search with auto-fill feature
  • Sort keyword search results by Best Match, Brand, alphabetically, POP code and more.
  • Filter search results by attribute type, value, part type and more
  • View your searches and results on the ‘History’ tab
  • Add items to a ‘Saved List’ to later print and give your order to your parts store
  • ‘Check Your Fit’ utility ensures a correct application fit
  • And much more